We would be honored to earn your business by selling you the loose diamond of your choice at the best possible value. Our goal has never been to be the cheapest, nor the most expensive; rather somewhere in between such that we can justify the asking price of our listed stone by providing concrete data. However, if you find the same exact diamond or a similar diamond at a lower price we are happy to attempt to adjust our price to match that of our competitor.  If we are unable to do so, we will openly advise you to purchase that stone if we feel that it gives you the best value.